It all began with a scooter, some artistic wood carvings and a desire to share his talent and the heritage of his homeland with others. Hartmann Prinoth, a woodcarver from Val Gardena, set out to showcase his work across Italy. Every journey brought new customers, new friends and plenty of stories. Gradually, his home became a meeting place and ultimately a place of hospitality.

Chalet Hartmann still bears his signature today, reflected in the central design element of wood and the warm, homely atmosphere.

Ezio Prinoth had a clear vision even as a teenager: to create places where hospitality evolves without losing its heart. He realised this dream at the age of 18, taking over the management of Chalet Hartmann and Hotel Acadia. But he did not stop there.

Driven by his innovative spirit, he opened the first Smart Hotel in South Tyrol in 2011. A new concept of freedom and comfort, in which the guest becomes the protagonist.

His signature is evident in the Self Check-In Desk, the Honesty Bar and the Smart Hub, and all the innovative rooms that now define up Alpstay.

Gevin Prinoth has been passionate about the hospitality industry since childhood, developing his skills through learning, observing, listening and embracing the courage to reinvent. After gaining various experiences in Val Gardena and around the world, he returned to his homeland with a fresh vision. This is how Bistrot B24 at Hotel Acadia was born: a place where hospitality meets art and style.

Every detail of Bistrot B24 and the Champagne Bar reflects his passion for aesthetics and culinary creativity, from the choice of ingredients to the furnishings. Here, a culture of hospitality blends harmoniously with tradition and modernity.

Martin Prinoth, even as a child, observed daily events with curiosity. Having completed his degree in architecture, he now brings fresh vigour to the design of the Alpstay houses. He has a talent for rethinking spaces with flair and clarity.

His signature is evident in the most recent renovations, which feature a contemporary vision that harmonises modern forms, functionality and alpine tradition.




Today, Alpstay is the new face of Hartmann Hotels, a family heritage that has existed for years: a selection of hotels designed to make every guest feel free, inspired and welcome. Every house and every detail is an expression of our identity and passion, striking a balance between tradition and innovation, natural elegance and modern comfort.

Hospitality is not just what we do, it is who we are. We will continue to uphold the values that guide us: freedom, authenticity and quality.